A hands-on preview in a 1960s Cumbrian pub — complete with pies, props, and a custom-brewed Atomfall Ale.

THE CHALLENGE

How do you preview a game rooted in eerie, post-nuclear Britain in a way that feels authentic rather than staged? Rebellion wanted an event that didn’t just showcase Atomfall, but transported guests into its world with a faithfully recreated 1960s pub experience that balanced vintage realism with interactive gameplay.

THE RESPONSE

We built a fully immersive installation in central London, transforming the space into a time-warped pub straight out of the world of Atomfall. 

From themed catering and a bespoke Atomfall Ale to interactive props and in-character staff, every detail pulled guests deeper into the fiction.

Gameplay stations and junket set-ups ensured creators, press, and talent had ample opportunities to capture content, driving both cultural buzz and hands-on impressions.