Global coordination. Delivering developer storytelling at breakneck speed.​

THE CHALLENGE

Ahead of Battlefield 6’s reveal, the EA Global Events and Battlefield Studios teams needed a suite of developer videos turned around at lightning speed. ​
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These assets had to serve multiple masters from press and influencer events to internal comms and live activations, all while maintaining AAA-level production value and consistency across global teams.

THE RESPONSE

Our LA-based production crew captured high-end developer content in Los Angeles and Vancouver, while coordinating remote shoots in Stockholm and Montreal. Meanwhile, our London team managed post-production, editing around the clock to deliver content in near real-time, handing off seamlessly between US and UK teams for a 24-hour workflow. ​
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From reveal through to Season 1, the result was a cohesive suite of developer-led videos that fuelled comms across the most successful Battlefield launch to date.