SWC: AMERICA’S CUP 2024

Three languages. One venue. 

And the client calling it their best show in a decade.

THE CHALLENGE

Com2uS needed more than just another regional qualifier. The Americas Cup had to showcase top-tier competition, excite a live Vegas crowd, and deliver seamless broadcasts in English, Spanish, and Portuguese, all while keeping the road to the $20,000 prize pool and World Finals in Japan front and center.

THE RESPONSE

We took full ownership of production, from scouting and securing the venue to building a broadcast operation that could scale across multiple languages.

Our team delivered individually broadcasted streams in three languages, plus a clean feed for further localization.

On the ground, we ran a sold-out live show with polished graphics, set design, and interstitial content that elevated the competition into a true spectacle. 

The result: record online viewership, a buzzing live audience, and a senior exec declaring it the best show in ten years of the esport.